Imagination, Passion, Intellect, Playfulness

These are the cornerstones of innovation. Companies with a culture of innovation understand this and make these traits part of their culture. They seek out these traits in hiring, they nurture these traits and they display these traits in everything they do. The Internet and many of the companies that developed as an offshoot were built on these traits. How else do you explain names like Google, or Yahoo? Twenty years ago you would have been drummed out of a meeting for proposing those names for a corporation. Thank heavens this is changing. But we still have a long way to go.