The Expanding Social Graph

There are several sites now that provide a wealth of how-to information, including Howcast and Instructables. Far and away my favorite is Howcast, which blends professionally produced content with content from semi-professional enthusiasts. These sites provide an opportunity for marketers to reach influencers, especially for companies in this space (e.g. improvement retailers.) In addition to great how-to instruction, these sites provide a means for collaboration via social networking, allowing users to build profiles and find colleagues with similar interests. Sites like these for DIY enthusiasts and other sites like Pandora and iLike for music enthusiasts provide a new dimension to social networking by enabling people to expand their social graph to people with similar interests. Like a virtual Meetup, users will be able to connect and collaborate without meeting face-to-face. I’m looking forward to following this trend and being a part of it.

What is it about Second Life...?

While the bloom is off the rose with Second Life, it is far from gone. In order to understand the power of Second Life, you need to see my 15-year-old son. He spends hours on Second Life, talking live with friends. They prowl through this virtual world and meet people from all over the country…and the world. And, most importantly, they collaborate and learn from one another. They build castles and buildings and vehicles. They have fun making each others’ avatars dance and do other crazy things. They learn as a group, continuously honing their 3D modeling and scripting skills. I see a major trend here in collaborative creativity and collaborative learning. Creative and training professionals would be well advised to keep a close watch on SL and other emerging virtual worlds.